Thursday, February 21, 2013

Mars' Snickers Original

If there is any brand that has perfected the marriage of chocolate, nougat, caramel and nuts, IT IS SNICKERS! No wonder  it sees annual global sales to the tune of $2 effin billion! A product of Mars - one of the world's largest food manufacturers, Snickers is perhaps among their largest selling products. It has been a favourite in the Western countries for the longest time (1930 to be precise), but it was launched in India in 2004. The television commercials followed only in 2008. Very recently (2012), yesteryear star, Rekha (and Urmila Matondkar) were roped in for another TVC, positioning the product not just as a chocolate but a snack.

The ad may not have garnered much attention, but Snickers bars are placed firmly in the candy shelves of every Indian supermarket. And there are surely as many loyal buyers, for example yours truly. I cannot resist a Snickers bar when I see one and the Snickers Minis  are a blessing. These bite-sized chocolates have all the goodness of taste, but merely a third of the calories.

These, however, do not stop me from buying the bigger Snicker bars ever so often. Yes, the chocolate type is milk; yes, it is sweet; yes it has nougat, but I love it. The consistency of the chocolate is smooth, the caramel inside is stringy and the peanuts are pretty crunchy. Together, they create the perfect taste and texture and make for a great chocolate snack.

A small Snickers bar (32g) has 160 calories, 15g of sugar, and 9g of fat, making it fairly sinful. Basically, don't treat it as a snack if you're trying to lose weight. But it costs only INR 15, so resisting temptation will be just that much harder.



  1. Snickers can be my official travel partner, I pack a bunch of them whenever I'm going for a trip. I just love them and I like your review too. :)

  2. Yup, they sure make for an excellent snack. And thanks for the encouragement on the blog. We need it.

  3. there is a vegetarian version around , which is not quite the same somehow . i thought it was a bit dry compared to the original . or maybe it was just psychological . anyway , stick with the original .


You may also like