Thursday, February 7, 2013

Chocolate Happy Land Exhibition, Shanghai

Fancy a life-sized chocolate car, a chocolate 'Terracotta' army, or Eiffel and Pisa towers of chocolate? Not good enough for you? How about a chocolate Mona Lisa or a chocolate David by Michelangelo? These huge works of chocolate art bear testimony to how chocolate manufacturers of the world are going completely crazy trying to break into the Chinese market.

Close on the heels of the Chocolate Wonderland Show in January, the rival Chocolate Happy Land Exhibition (yeah, the Chinese and their English) is being held in Shanghai now. Both shows are held in the prime gift-giving occasions of the Lunar New Year and Valentine's Day. The Chocolate Happy Land exhibition boasts edible re-creations of world-renowned icons of refinement, glamour and heritage, from a giant Mona Lisa and Marilyn Monroe to the Leaning Tower of Pisa and Winged Victory of Samothrace. 

With shows like these, manufacturers hope to tap into the gifting traditions of the Chinese, if not their non-existent sweet tweet. Say organisers, I got a huge sweet tooth. Keep my invite ready for the next year, yes?

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