Sunday, July 28, 2013

Priyagold Italiano Premium Choco Cookies

Wouldja look that this dandy version of Priyagold!? The brand, to me, has always seemed like the poor man's Britannia, selling similar products at lower prices. Because the brand image, the commercials and the packaging have also been consistently aimed at the LIG, it was surprising to see packaging like this from them. The pretty blue box comes with a fancyass name; although what Italy has to do with chocolate chip cookies is anyone's guess. (Also funny because it is obviously inspired by Hide & Seek's Milano!)

Priyagold is the brand under which Surya Food & Agro Limited sells biscuits and more recently, they've ventured into chocolate and candy manufacturing. The company has been around since 1992 and has been a steady contender in the biscuit segment. The Italiano Premium Choco Cookies (*eyeroll*) are the latest from their shed and I must say, they've come quite far in terms of presentation and quality. The card paper box has two separate golden packs of cookies lined on plastic trays. The flimsy trays don't do much in terms of keeping all the cookies intact, but this is standard practice.

The cookies were also rather nice and crumbly, albeit a little on the sweeter side. But if I were to start expecting subtler flavours from Priyagold just because they gold their packaging right, that would be too much. There are a fair number of chocolate chips, but these cannot hold a candle to Parle's Chocolate Chip offerings like Hide & Seek, Milano, etc.

But given that they cost only INR 35 for a 150g pack, they definitely offer value for money and if the brand continues this pretty trend, it should catch up with the rivals soon.


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