Saturday, July 20, 2013

Mi Amere Chocolate Squares

Just how pretty are these? I came upon these recently at a grocer's in Mumbai and was absolutely delighted by the way they look. Mumbai-based company Holvin Foods Pvt. Ltd. makes chocolates under the brand name, Mi Amere and they are responsible for these beauties. In the business since 2009, the company makes artisan chocolates and their products range includes Chocolate Disks, Soft-Centered Bonbons, Semi Soft Centered Chocolates, Solids, Choc-A-Series and Chocolate Modaks. These chocolate squares seem to be a latest addition. They're definitely the first of their kind in India, at least as far as packaging goes.

More than the chocolates, it was the packaging that I was impressed with. At first sight, they look like single large chocolate squares - the kind you would see in a Lindt bar. But the pack mentions four squares, which are revealed once you open it. The size (18.6 g) is just perfect for sampling and ideal for chocoholics like me who like to try different varieties. Priced at just INR 10 per pack, they are absolute pick me ups. Beautifully coloured card paper wrapping , an easy flap, a custom note about the kind of chocolate and matte gold foil wrapping for the individual squares are all quite lovely, and give them an international appeal. The types available are Milk Chocolate, Intense Orange Dark Chocolate, Lemon Pistachio in White Chocolate and Hazelnut Chocolate.

The chocolates, however, are not half as impressive. The lamest of them all was the plain milk chocolate. Insipid, with little or no aroma, this is one product you may want to avoid.

The Intense Orange Dark Chocolate fared a little better, just by virtue of being the dark variant. There's nothing 'intense' about the orange flavour and the chocolate isn't exactly smooth either. But if you had to pick one from Mi Amere's chocolate squares, I'd suggest you go for this one.

While I dislike white chocolate, I appreciated this combination of lemon and pistachio in it. Lemon is a particular favourite and I would have liked it much better without the pistachio. But the two also work well together, and it gets brownie points just for its unusual character.

This last one - the Hazelnut Chocolate - is also pretty lame in terms of taste and texture. Hazelnut in chocolate has been done to death, but I've learnt from this brand that not everyone can do it well. A very weak-tasting chocolate with a few pieces of hazelnut is all that this one has to offer.

If I buy Mi Amere chocolates again, the company will have only the package designer to thank.



  1. The packaging does not seem very impressive. It has the worst logo I have seen on a pack of Chocolate.

  2. Well, the logo isn't exactly impressive, but I do love the packaging. So much better than the regular plastic and foil thing that most chocolate makers dole out.

  3. They Look More like Durex Condoms packets

  4. I think I'm the only one who didn't see that, Arnav. Apparently they remind EVERYONE of condom packets. :/


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