Saturday, March 2, 2013

Mars' Bounty Coconut Milk Chocolate

Another famous offering from the Mars' stables, Bounty is a coconut-filled milk chocolate. Available in single & double bar packs and miniatures, it is sold internationally by Mars Inc.  

The typical rounded bars have a sweet and moist (thanks to the high glucose syrup content) coconut filling within some more sweet milk chocolate. Mars had apparently tried to register the rounded shape of the bars, but were not allowed a trademark by the European Union. The chocolate will be preferred either by coconut buffs or anything-sweet-goes folks. I belong to the former category. Snickers and Mars Bars are perhaps more popular of the three Mars products available easily in India.

There is apparently a dark chocolate version of Bounty too, but I've never seen it here. As always, I'd love to try it out, given my preference for dark chocolates.

Interestingly, Bounty is not marketed in the US, because Hershey's has a very similar product called Mounds. The shape of the bars, the packaging and the filling are almost identical to Bounty. This, I'd like to try too.

Bounty has, in the past, released some limited edition flavoured versions too, like Cherry and Mango, but did not enjoy much success. I guess people prefer their coconut to taste like coconut.

I wonder if Mars will ever introduce any flavoured variations in India. If nothing, they ought to bring at least the dark chocolate variant of Bounty. Priced at INR 50 for 57 g in a double bar pack, these are quite popular; at least, going by their presence in supermarket shelves.



  1. I LOVE Bounty and my chocolate aficionado friends mock me for it coz they think it isn't even chocolate. Well, its some chocolate and lots of awesome coconut and although I don't have much of a sweet tooth, I am a slave for these.

  2. Haha, I love Bounty too despite my general dislike of sweet milk chocolates. Bounty's coconut filling is gorgeous. Now I know what to bribe you with to get some chocolate cake out of your kitchen. :D

  3. my personal opinion .... almond joy is better .


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