Saturday, October 5, 2013

Droste Holland Almond Milk Chocolate XXL Pastille

With a heritage of over 150 years, Droste is one of the better known names in the world of chocolate and confectionery. I first came across it at The Cocoa Trees, a multi-brand specialty chocolate store in Mumbai. However, a good friend and colleague brought me this to sample and review for Chocosophy.

Droste was founded by Gerardus Johannes Droste in 1863 in Haarlem, The Netherlands. The company prominently sold drinking chocolate in the beginning and its ads with a lady holding a Droste pack and a mug on a tray become very popular. The ad shows the Droste pack with the same image as the ad, creative a visual recursive effect. This effect was named the Droste effect after this company and its iconic ads.

Over the years, the brand changed many hands and is currently owned by German company, Hosta. However, it continues to operate as an independent business unit ans retains the famous brand name. Droste's products can be found in over 60 countries. One of its most famous products is the Pastille. A pastille or troche is a type of sweet (or medicinal pill) made of a thick liquid that has been solidified and is meant to be consumed by light chewing and allowing it to dissolve in the mouth. In this context, it means a round centre-filled chocolate, usually sectioned into four quarters.

The Droste Holland Almond Milk Chocolate XXL Pastille weighs about 50 g, and costs INR 125 per piece. As you see in the picture, it doesn't have much of a 'filling', but has abundant almonds. The milk chocolate, with 34% cocoa, is smooth but much too sweet and of a rather mediocre flavour. It is quite forgettable and I'd even go as far as to say our Indian Cadbury chocolates fare better if sweet, milky chocolate is what you want. This one's an easy miss.


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