Suddenly, everyone seems to be following Nutella's lead and making chocolate spreads. Once the monopoly of the Italian brand, now the market is surging with spreads from brands like Pillsbury, Hintz and now Dr. Oetker Fun Foods. Dr. Oetker is over a century-old family-run business, based in Germany. Today, the company is massive in its product range, turnover and global presence. Dr. Oetker entered India in 2007 and in 2008, it took over Fun Foods, a major purveyor of Western cuisine in India.
Hintz copied Nutella's concept by making a hazelnut-chocolate spread, while Pillsbury stuck to plain chocolate. Dr. Oetker Fun Foods tries a different idea by making a Chocolate Fudge Spread.
For those who aren't sure what exactly a fudge is, Wikipedia defines it as "...a type of Western confectionery, which is usually soft, sweet and rich. It is made by mixing sugar, butter, and milk, heating it to the soft-ball stage at 240 °F (116 °C) and then beating the mixture while it cools so that it acquires a smooth, creamy consistency."
And this spread does taste and feel a lot like fudge.
Compared to Nutella, the spread has a thicker consistency and no oil floating on the top. While the lack of visible oil is a good thing, I wonder how long the product will retain its consistency. It's the palm oil in the other spreads that keep it soft for a long time. Newly opened, the product spreads well and tastes nice, although it won't give you foodgasms like the number one chocolate spread in the world.
A 350g jar costs INR 129, which makes it quite reasonable. It's a good product to try, and goes well with all manner of bread.