This curiously unbranded product has been in the market for a while now and thanks to its promoted page on Facebook, has a great fan following. What I want to know is why Parle doesn't want its name stated clearly on the packet. It may have to do with Parle's primary positioning as a 'affordable confectioneries' brand, and Golden Arcs doesn't exactly fall in that category. Although at INR 35 for a 150 g pack is cheap, it is definitely not in the Parle G category - a product most associated with Parle.
Golden Arcs obviously wants to compete with the chocolate-filled cookie category, which has become very popular lately, with products such as Sunfeast's Choco Fills entering the market. Golden Arcs is much more competitively priced and will offer stiff competition to high priced products in the segment. Not to forget, it offers a number of fruit flavoured varieties, as opposed to the competition that offers only chocolate.
As for quality, they aren't far behind, though the packaging is a little sloppy. The plastic tray inside my pack was breaking apart, as you can see in the picture above. But the pack is designed well and looks premium.
The product itself is also decent, shaped square with a crunchy and not-too-dense cookie exterior. The inside is filled with gooey chocolate, which is rather sweet to taste. But the biscuit and chocolate come together well and make for a decent enough product. While Parle's Golden Arcs aren't quite at par with Choco Fills, their pricing point is their winner. Chocosophy recommends!