Saturday, June 29, 2013

Cadbury Dairy Milk Silk Orange Peel

I am spoilt I am. With every exotic foreign chocolate I sample, Indian chocolates seem to slide a notch lower  on my scale. Not that all foreign brands and makes are good, but Cadbury India's (Mondelez International) mediocrity gets more and more manifest. Disgusted by their innocent (read messy) eating ad pitch, I had kept away from this product for a long time (which adult eats chocolate like that? Ew.). But I decided to give it a shot to see what the big deal was all about.

Cadbury Dairy Milk (or CDM as they like to call themselves on the website) decided to launch Silk as a premium product above their insanely popular repertoire. In fact, popular is an understatement, because no other chocolate brand in India offers any real competition to them.

What makes Silk premium are its shape, texture (apparently), packaging and price. I like the little paper note that is wrapped over the trademark gold foil, that enumerates Silk's finer points. I agree about the dome-shaped squares fitting snugly in one's mouth. But the chocolate DOES NOT melt in it. Even at room temperature, the chocolate does not dissolve in the mouth. Unless, of course, I try my Silk in Mumbai's sweltering summer. To me, the whole 'creamy, silky' chocolate business seems like a sham.

And that's not the only let down. The orange peel flavour is mild and there are almonds in it for no apparent reason. What I expect from a flavoured chocolate is an intense enough scent and taste; a lovely tang in case of orange peel. But the flavour in this is diluted and the nuts don't help. A 65 g bar costs INR 50, which I don't mind too much, but anything seems like a waste when I am given a sweet milk chocolate. All I'm going to say is that I have felt the Silk lately, and what an underwhelming experience it was.


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