Chocosophy product launches: The Milk Shake Factory, Paton's, Ghirardelli, Cadbury

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Paton's new postcard and Royals collection

The Australian chocolate company launched their new Postcard  and Royals collections at the TFWA Asia Pacific exhibition in Singapore this month. The new postcard packs focus especially on the Asia Pacific region - the brand's biggest market, and have 21 pieces of chocolate instead of 15 to offer consumers more value for money.

For the Royals collection, Paton’s has come up with a new gift box of toffee-dipped, chocolate-covered macadamias based on the preferences of customers and retailers in key markets. The new gift box designs include more gold colouring with wider colour bands and images of the chocolates – offered in milk, white or dark flavours – have been increased in size for better on shelf visibility. The back of the box features a potted history of the family-owned company, as per moodiereport.com.

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Snappers by The Milk Shake Factory

The Milk Shake Factory by Edward Marc Chocolatier announced the launch of this new chocolate innovation, called Snappers, in Costco stores in mid-April 2013. Snappers are described as a crunchy, salty and sweet snack.

“Made with crisp pretzels, creamy caramel and rich milk chocolate, Snappers are a gourmet treat everyone will love, both young and old,” the maker was quoted saying.

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Ghirardelli Toffee Crunch and Mint Cookie

 

American brand, Ghirardelli, has launched two new filled chocolate flavors -- Mint Cookie and Toffee Crunch -- to join their existing lineup of Dark Chocolate and Sea Salt Caramel, Milk Chocolate with Caramel, Dark Chocolate with Raspberry and Dark Chocolate and Caramel. The mint Cookie can be described as a decadent refreshing mint chocolate filling blended with crunchy cookies surrounded by slow-melting milk chocolate, while the Toffee Crunch is a slow-melting milk chocolate with a filling blended with crunchy toffee bits.

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Cadbury Crunchums cereal bites

Mondelez is adding to its quirky snacks portfolio by introducing Cadbury Crunchums in June. Crunchums are crispy cereal bites covered in milk chocolate. Last year Cadbury launched chocolate-covered popcorn and pretzels, and this year's launch will be massive too, in true Cadbury style. The product will be available in 105 g share bags following a 1.3 mn GBP campaign.