Yup! That's a life-sized chocolate Bruce Willis alright! That the likeness is not great is quite another matter. The Japs went all out during a movie promotion for A Good Day to Die Hard and wheeled out a bigass chocolate statue of John McClane, the protagonist of the film, during a press conference.
Since the movie opens on Valentine's Day, this chocolate statue was made the highlight of the event. If you ask me, all movie promotions ought to be done like this - Valentine's Day or not. And if they give me that chocolate gun, I'll even promise it good press. ;)