Friday, April 19, 2013

Mc Vitie's Choco Cream biscuits

McVitie's is over a century-old biscuit-making company, with a global presence. But they're now part of the UK-based United Biscuits group and are produced and marketed in India by them since 2009. McVitie's has a small-ish range of biscuits in India and I daresay they aren't the best ones around. There has been some aggressive marketing going on with freebies on offer, but a basic lack of quality can't take one too far.

Especially sad are their chocolate cream biscuits that they called Mc Vitie's Choco Creams. Insipid chocolate cream inside equally insipid chocolate biscuits makes for (no prizes for guessing!) insipid chocolate cream biscuits. The pack claims the product has no artificial colours, which might explain the lack of 'character'. While it is a good thing, tasteless and colourless food just isn't appealing.

They make up for it with their packaging, though. Bright colours and yes, Doraemon on the packet make it an easy pick-me-up. The INR 10 pack weighs 63 g and has just about six biscuits and a small Doraemon jigsaw puzzle. Cute, but the pieces and interest are easily lost.

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