Friday, April 12, 2013

Chocosophy product launches: McVitie's, Valrhona, Tayto

McVitie's launches The Big One - a Jaffa Cake that really is a cake

McVitie's world-famous Jaffa Cakes, that the company started selling as long back as 1927, now has a much bigger twin. Called the Big One, these Jaffa Cakes are really 'cakes' with the characteristic chocolate top coat and orange jelly layers in a sponge cake base. The recipe, named after Jaffa oranges, is replicated and sold by many other brands such as Cadbury's and Tesco. Typically, Jaffa cakes are biscuit sized and are also sold as bars or small packs.

The Big One is priced at GBP 7 apiece and is being sold in the UK in Asda and Morrisons. Importers in India, do you hear me?


Crisps maker Tayto introduces limited edition chocolate

The more I learn about chocolate, the more I'm convinced that the possibilities with chocolate are endless. Here's an example that may sound like sacrilege to some. Renowned Irish crisps maker, Tayto, has turned their popular Cheese & Onion crisps into a limited edition chocolate bar!

Images such as these of plain chocolate bars with a typical Tayto packaging have been doing the rounds of the Internet for a while now, but the real thing was made and put out in the market for sale only recently. This milk chocolate bar is infused with bits of the company's famous Cheese & Onion crisps.

The company is reportedly making only 10,000 such bars, which are much in demand and are expected to be sold out soon. Would you like crisps in your chocolate?


Valrhona's Dulcey is world's first blonde chocolate!

Love it or hate this, this is one chocolate innovation you gotta sit up and take notice of. French chocolate company, Valrhona, has introduced the world's first 'blonde' chocolate as the Dulcey bar in what looks like a wonderful union of the sweetness of white chocolate and the smoothness of milk chocolate. Blond chocolate was discovered quite by accident by Frederic Bau when he left white chocolate in a boiler for 10 hours. The long roasting gave the chocolate a unique colour, aroma and flavour. The creamy chocolate smells like roasted almonds and tastes like mildly salted shortbread.

Although just introduced, Dulcey has already won two distinguished awards: Le Grand Prix de l’Innovation (Grand Prize of Innovation), at the world renowned SIRHA food trade show in Lyon, France and the Readers’ Prize from La Toque, a magazine for artisan bakers, pastry chefs, chocolate makers, confectioners and ice-cream makers.

Presently, a 2.99 oz. bar is priced at $7.99. I sure want to try this one.

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