Monday, April 29, 2013

Baker Street Choco Nut Cookies

I saw this attractive box of cookies at a local supermarket and picked it up to see how much it would fare on a scale of local bakery ka maal to multinational-made biscuits. The store had a number of products from this new brand and I was surprised at the variety. Of course I chose the Choco Nut cookies, because CHOCOLATE!

The makers turned out to be some Sarjena Foods Pvt. Ltd. from Mumbai and one ought to laud them for churning out a fair variety and taking over supermarket shelves almost overnight. Yes, I know those spaces can be bought, but they've managed to hang around for a while now. On my subsequent trips to other supermarkets, I saw more Baker Street products. Also, hat tip for a wonderful choice of brand name, an ISO certification, and packaging, which has all the trappings of fancyass brands - you know, nutrition chart and all. Only the ingredients list had no mention of nuts in the said choco NUT cookies. :D

That, however, makes the cookies no less good. Although more bakery than multinational, the cookies were rather appealing in terms of quantity and quality. A 200 g pack costing INR 45 (INR 50 outside Mumbai)  has about 20 cookies that are crunchy, nutty and somewhat chocolate-y. They're a little greasy to touch, but taste good enough for one to ignore that. Apparently, the brand also exports to the US, Canada, Australia, the Middle East and the far East, if their website is to be believed. I won't go as far as to say, they're export quality, but they sure are a good attempt by a homegrown brand to make better than average quality stuff.

RATING: 3.5/5

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