Mars' Twix Cookie Bars

I'm pretty sure the company Mars is aiming at world domination, at least as far as chocolate production is concerned. Every second imported chocolate I pick up turns out to be a Mars product. Can't say I've seen a lot of Twix around in India, but I've 'seen' a lot of it, thanks to global television. And now, because of Chocosophy, I've turned into this compulsive chocolate buyer-eater person and recently picked up a pack of Twix to see what the big deal was all about.

And like an obsessive chocolate blogger, I read about it before I ate it. Never mind my taste experience later, but I was quite blown away by the Twix website. It is most definitely one of the most clever websites (based upon their North American 2012 advertising campaign*) I've ever seen.

So, typically a Twix is a pack of two chocolate-coated biscuit/wafer fingers with some caramel in it. They're called cookie bars and many, many variations and flavours have been made in different countries over the years. Dark chocolate, white chocolate, peanut butter, coconut and coffee (java) are some examples.

Twix also has ice cream bars, which have a milky, creamy filling along with caramel instead of the standard cookie insides. Even Twix ice cream flavours have made a way into the market , showing just how popular they are.

I don't see why, though. I found the classic Twix chocolates to be rather boring. Well, it might have to do with my general dislike of milk chocolate and sticky caramel, but even the whole taste experience is rather underwhelming. Let's say, I feel as much love for Twix as the home-grown 5 Star, which isn't much. I'm definitely not paying INR 50 again for a 58 g Twix pack when I can find similar boring milk chocolate-waffer-caramel combinations much cheaper.


RATING: 2.5/5