Sunday, February 9, 2014

Unibic Choco Kiss Cookies

Everyone's riding the centre-filled cookie wave, and the latest brand to join the bandwagon is Unibic. This Australian brand has been in India since 2004, and today has a wide pan-Indian reach through a number of products distributed through supermarkets and local retail stores. Given the variety of products, I'm surprised this is turning out to be the first review of a Unibic product.

It is, however, no surprise that their centre-filled cookies, called Choco Kiss caught my eye since everyone is making these and the category seems to be doing really well. So far, I've reviewed Sunfeast's Dark Fantasy Choco Fills, Sunfeast's Dark Fantasy Choco Meltz, Parle's Golden Arcs Choco Filled Rolls. The Unibic Choco Kiss cookies resembles Sunfeast's primary offering in this category, Dark Fantasy Choco Fills more than any other.

It's a plain cookie filled with liquid chocolate in the centre and scores over Parle's product, which has a gooey, but not runny chocolate filling. While Unibic's chocolate filling doesn't score too high on taste, one has to give it points for a very crumbly cookie. However, Sunfeast trumps both in terms of an overall taste experience.

Unibic's Choco Kiss Cookies are individually packed and a 75g box comprises six cookies. Priced at INR 35, each cookie comes to about Rs. 5.80. This makes it the costliest product in the category as compared to Rs 5 apiece for Sunfeast's Choco Fills and Rs 3 apiece for Parle's Golden Arcs Choco Rolls. Sunfeast's Choco Meltz is a more premium product with a chocolate coating on the outside and is priced around Rs. 7 per piece. Unibic, therefore, needs to find another USP if it is to pose any real competition to the existing players. For now, though, they can be happy with one happy tiny customer.


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