Thursday, August 29, 2013

Chokola Nut Studded Dark Chocolate

Thanks to their extensive media buying on Facebook, many will be familiar with the name Chokola by now. A Delhi-based chocolate boutique, Chokola was started by Vasudha Munjal under the aegis of her brand, Cosmic Kitchen. The idea was to create a 'chocolate culture' in India by offering quality 'all chocolate' fare.

The name Chokola is derived from "is derived from the Mayan verb choko la'j, (pronounced Choko la), which means, "to drink chocolate together. interesting.

The company currently has offices in Guragaon and Mumbai, cafes in Mumbai, Delhi, Gurgaon and Chandigarh and retail kiosks at some airports. I spotted one at the Mumbai domestic airport and promptly picked up this Nut Studded Dark Chocolate bar.

With its matte finish and minimalistic design, the packaging looked sophisticated. I wanted to know if the product would hold up to the brand's claims of importing the finest of European couverture and using it for their chocolates.

Under the card paper box, the chocolate bar is covered with a plastic wrapper and a foil. Somehow, plastic and artisan chocolates don't go together, but the Cadbury worms have everyone scared, I guess. Regardless, the chocolate bar was dark, smooth and shiny to look at - the hallmarks of quality chocolate - and smelt good too. It was smooth to eat and melted nicely in the mouth.

The flip side of the bar had halved cashews studded into it, just like the pack suggests. However, the nuts add nothing to the taste or texture of the bar and are there for mere decoration. The pack doesn't mention the percentage of cocoa, but judging by its semi-sweetness, I would peg it around 55-60%. Most Indian chocolatiers don't seem to want to gamble above that point. Overall, the chocolate was passable, and I wouldn't buy it a second time, especially because an 80g bar costs INR 180. It's not as steep as some of the foreign chocolates I review here, but its quality is not comparable either. Try it. Or not.


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