Thursday, August 22, 2013

Nestle Alpino

By now most people will have seen the Alpino TVC, where a husband makes a big faux pas and then appeases the wife by offering her these chocolates. Mush seems to be the selling point of this new product from the Nestle stables. Also luxury. Nestle India makes its debut in the high end chocolate segment with the introduction of Alpino, which is a centre-filled wafer chocolate.

Also called bonbons, Alpino seems to me as the first real competition to the wildly popular Ferrero Rocher. Similarly packaged in golden colours, the product is meant to exude luxuriousness. Inside the plastic wrapper is a card tray printed with the words "mine" and "ours" upon which sit the two bonbons. On opening the gold foil wrapping, one can find 'love' messages printed on plastic strips.

My pack, as you can see, had these two extremely cheesy lines: "Two of us fit together like these two bonbons in the pack", and "Dogs are for you, cats are for me. This is for us." These remind me of fortune cookies or Dove chocolates (the Indian version is called Galaxy), which have similar messages inside their wrappers.

The chocolate itself is ho-hum. The texture is great, but as always, I find it disappointingly sweet. The sweetness of the milk chocolate overwhelms and takes away all finer points. The taste would have balanced so much better had the centre filling been dark. However, most Indian consumers will find it palatable. What they might not like is the price. Two bonbons, weighing 22 g in all, cost INR 25. But because the product is being positioned as a luxury one, people might just buy into it.



  1. I did not like this one at all . the inside wafer biscuit like thing was unpleasant . Ferrero Rocher is way better . i think people will try this only as a novelty thing . no second buys .

  2. I completely agree, MK. it's a sad replica of the Ferrero Rocher concept.


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